19 Oct Favorite question of the Dentist – What to Blog Or Post on Social Media
What should a Dental Practice post on Social Media?
In order to generate online traction, it’s important to be consistent in your message and be interesting – it’s hard to listen to silence, and difficult to engage with ‘boring’ – so why would you do so on social media sites? Being remarkable and sharing in the way described below will help your team become more personable and approachable – remember, people ‘buy’ people.
Here are a few ‘ice breaker’ ideas to keep your social media pages interesting:
Photos are best used for Facebook, Google+ and Pinterest. It’s good to note that Facebook’s edgerank algorithm favours photos, making them more likely to appear in your follower’s timelines than a standard text status update. With Pinterest you can be a bit more quirky, think outside of the box and pin photos of old fashioned dental surgeries, for example.
More photo ideas could be:
- Photos of your practice
- Photos of your team
- Charity events
- Team building days
- Your latest patient case
Social media sites such as Facebook and Twitter are probably the best platform for sharing news about the practice, here are a few examples:
- Treatment information
- Available appointment times
- Staff courses and achievements
- Staff changes
- Emergency dentistry contact details
- Financing options
- Latest reviews / testimonials
Facebook, Google+ and Twitter are great for promoting your latest special offers – and it’s good practice to add ‘value’ to the patient by rewarding them for following your posts.
Discounts, free consultations and whatever else are personal preference – some love them, and others hate them. If you do decide a promotion is right for you, be mindful not to over sell; you wouldn’t walk into a party full of people you’ve never met before and force your business cards into their hands. The same thing is to be said for social media promotions, you will have a rapport with some, but not all, be forceful and your followers will very quickly find the ‘unfollow’ button.
Checklist blog: people like the gratification of being able to tick something off a list – so for example, you could write a 10 point checklist for “Bi-Annual Dental Hygiene” and challenge your reader to tick off each element in the next 6 months (make sure one of them is to book their next hygienist appointment… at your practice).
Tutorial blogs: take your patients step-by-step through a process of how to do something (This is a great place to embed some ‘rich content’ on your website by presenting the tutorial via a video!).
Tip blogs: offer an aggregated list of valuable tips on how to do something; like tips for properly brushing your teeth, or how to spot when your toothbrush needs changing.
Our Creative Director at DMI always says :”Maintaining a blog is a really powerful thing but only – if you commit to it.”